Meet Kristy
Kristy Willard is a certified personal trainer through the National Academy of Sports Medicine (NASM) and a leading expert in Miha Bodytec EMS training. As the founder of Premiere Bay Fitness, Kristy combines cutting-edge fitness technology with her deep passion for movement, health, and personal transformation. She was among the first to introduce EMS training to the Bay Area, recognizing its global rise and unique ability to revolutionize the way people train.
With a master’s degree in Sport Management from the University of San Francisco, Kristy has built a career that bridges academic knowledge with real-world application. Her lifelong enthusiasm for fitness and sports is at the heart of everything she does—fueling her commitment to helping clients reach their highest potential.
At the heart of Kristy’s work is a deep desire to support people on their fitness journey—whether they’re just getting started or have been training for years. She creates an environment where people at all levels feel supported, challenged, and inspired to keep growing.
Born and raised in Mill Valley, Kristy now lives there alongside her husband, sports radio host Mark Willard, and their beautiful children. Whether she's leading a high-intensity EMS session or balancing the joys of family life, Kristy brings energy, expertise, and heart to all she does.
“Working with Kristy has been a total game changer not just for my body, but for my mindset. Her new, cutting-edge muscle-building technology is seriously next level. It’s effective, totally energizing, and honestly, it makes me smile every time. I walk away feeling stronger, lighter, and more confident.
BUT THE REAL MAGIC IS KRISTY.
Her energy is infectious, her smile lights up the room, She’s dynamic, motivating, and makes you actually want to show up for yourself. It’s not just a workout, it’s an experience.”
—Kerri McClain